news & events

Published in Blog - News on 6th June 2024

We’re Recruiting a Content Creator

We are looking for someone to lead our social media channel and come up with creative content to connect with our climbing community and share the culture at our wall!


Job title: Social Media Content Creator 

Hours: 15 per week (flexible pattern)

Salary: £15 per hour

Location: Mile End Climbing Wall, E3 5BE 


Do you love climbing as much as making memes and reels? Is graphic design your happy place? Are you a pro-active self-starter who would jump at the chance develop our socials, and lead on content creation from ideas and strategy all the way through to production? Then we are looking for you! 


About Us: 

We are Mile End Climbing Wall - London´s first climbing centre and one of the handful in the country which are not-for-profit. We were founded in 1986 and 2 years later we became officially registered as the charity - Development through Challenge. We believe that physical challenges improve people’s well-being, so our mission has always been to remove barriers to participation and support a diverse climbing community which is accessible and welcoming to everyone. 


Key Duties and Responsibilities: 

  • Create and maintain a strong social media presence for both MECW and DtC via the production of daily original content including graphics and videos 
  • Proactively engage the rest of the senior management team to develop ideas for content, campaigns and creative assets. 
  • Keep up-to-date and implement industry trends, and social media best practice to ensure both DtC and MECW are communicating with prospective customers and stakeholders. 
  • Write original and compelling copy for all our social media communications. 
  • Provide new strategic insights and ideas for reaching large audiences, across multiple social media platforms. 
  • Manage and monitor the daily output of our social media accounts. 
  • Act as a community manager that engages with our audience. Including timely responses to all Social Media questions / enquiries. 
  • Create, maintain and frequently reference content calendars and strategies. 
  • Consistently schedule out relevant content across social platforms. 
  • Monitor insights and analytics to help assess performance and social channel growth. 


Other Duties and Responsibilities: 

  • To liaise effectively with trustees, management, staff and external partners as required. 
  • Monitor and evaluate the impact of social media activities and apply learnings to future campaigns. 
  • Any other duties as reasonably requested by your line manager. 
  • Undertake work outside of normal office hours including attendance at events.  


Essential skills: 

  • Significant relevant experience within a similar role including demonstrable experience of: 
  • Content generation for social media including clean, concise copywriting alongside photo/video gathering and editing. 
  • Managing a social media channel and developing and implementing content strategies. 
  • Using social media to support a wider marketing strategy 
  • A keen interest in climbing and fitness content, including an understanding of climbing culture (both digital and irl) and how it can intersect with emerging social media trends to maximise reach through engaging content. 
  • Knowledge of tools for content planning, social scheduling and analytics to inform improvements and content. 
  • Knowledge of graphic design and video editing tools.  
  • Organisational skills including ability to create and manage one's own schedule, self-leading on content creation and strategy development 
  • Understanding of inclusive content creation, and writing for/ representing diverse communities 



  • Paid social media marketing experience. 
  • Knowledge and experience of the charity landscape and how they use social media. 
  • Experience of similar work within the sports sector, ideally indoor climbing. 
  • A track record of success in identifying and working with social media influencers to deliver results. 
  • Success in using outreach strategies to help brands reach new market segments a distinct advantage. 
  • Educated to degree level or equivalent. 


What can we offer?

  • Competitive salary
  • Enhanced sick leave
  • Free climbing for you and a PLUS ONE (including gym access)
  • Discounted sauna entry
  • Employee Assistance programme, including in-person counselling
  • Training, learning and development opportunities


Don't meet every single requirement? Studies have shown that women, people of colour and people with disabilities are less likely to apply to jobs unless they meet every single requirement. At Development through Challenge we are dedicated to building a diverse, inclusive and authentic workplace therefore if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles!

Much of our work is with children and adults at risk of abuse and as such we follow rigorous child protection policies and procedures in our recruitment process. As a result, this role is subject to an Enhanced Disclosure by the Disclosure and Barring Service. A criminal record will not necessarily bar you from joining us as an employee; this will depend on the circumstances of any offences.

Please send all applications to:

Closing Date: 23rd June

*Applications will be reviewed on a rolling basis, and we reserve the right to close the recruitment process before the above date if the right candidate comes along early in the process.